Douwe Bob Amsterdenim Jeans

About us

The Amsterdam Jeans Brand

We love denim and are hopelessly in love with our hometown of Amsterdam. We are proud of what Amsterdam stands for; freedom, creativity, diversity, trade, architecture, art, fashion, denim. We firmly believe in freedom and sustainable fashion. “buy less buy better” as all good things in life only get better with age – just like premium denim.

Stunning view from the W Amsterdam Hotel, around the corner from the Royal Palace at Dam Square. Amsterdam from above is beautiful both in Summer as well as Winter times. Our collections are made for men and women with a passion for beautiful things with a rugged edge. 


This “Jungle Fever” video was shot at the Hortus Botanicus in Amsterdam, to show how many adventures and beautiful things can be found just around the corner. No need to fly across the globe! Our selvedge jeans are all made in Italy with Candiani Denim, “The Greenest Mill in this Blue World” We are fully transparent, see:



We are part of the past and future of Amsterdam. Amsterdenim was founded in 2014 by Ben Fokkema out of love for denim. His slogan: “Buy a piece of Amsterdam”.

Amsterdenim founder Benjamin Fokkema tanning jeans in front of the Cosmic Cowbows store in the P.C. Hooftstraat in Amsterdam, in 2015.

Back in the days, sails of ships were tanned to make them more durable. Before denim, the tanned cloth was used to make dungarees. This is our connection with the past. Brown to Blue. Amsterdenim is the first brand with tanned jeans. 

The Amsterdenim logo represents the pointed roofs of the canal houses, sails of ships, the three Amsterdam crosses, canals, diamonds, triple A and the name ...

Amsterdenim rivet detail photo
XXX Rivet and X Button


Some tourists think Amsterdam is a city of sin, but in truth it is a city of freedom.

Freedom is a state of mind, but comfortable clothing sure helps to feel good. Bauke Bakker moving freely on Ibiza, doing what he loves, wearing the REMBRANDT selvedge jeans and FREDDY heritage jacket

Tourists complaining about people from Amsterdam, actually living in Amsterdam. We are proud to have won several awards for this video, a collaboration with Dutch satire collective, De Speld. Nominated alongside with big companies such as Bavaria Beer, ING Bank and The Efteling, in 2018 we won the Best Video Award at the Best Social Awards and Grand Prix Content Marketing.


Amsterdenim Ambassador Douwe Bob wearing the DOUWE denim shirt, JOHAN tapered slim fit jeans in Oud Blauw and the FREDDY TEDDY jacket, made in Italy with Candiani Denim. We don’t take life too seriousley although there is an important message in this clip, a reference to how some men don’t know how to be a gentleman.

Another milestone in our short history, is the grand opening of our first flagship store, right in the heart of Amsterdam in 2019.



In 2020 we moved our store from this beautiful and special location to pop-up at the famous “9 straatjes”, Oude Spiegelstraat 10 in Amsterdam.

This pop-up was open from mid May till mid August 2020.

Nowadays we call Magna Plaza Shopping Center home to our Flagship Store. Find us at the first floor, at MCS / Unit 17.

Amsterdenim Flagship Store at Magna Plaza Amsterdam

Amsterdenim Flagship Store at Magna Plaza Amsterdam Google Maps


Good vibes are contagious, just like good music! We love what we do and enjoy working with people who love life as we do and share the belief that happiness is the way!

Celebrating life, denim, love, fun and weirdness! Over 30 friends of Amsterdenim can be found on GIPHY spreading good vibes and love all over the globe! If you are ever lost for words, know you can always spice up your Instagram Stories with these GIFS. #giphytomebaby


Meet the people behind the brand at our headquarters at the Spijkerkade 11 in Amsterdam Noord, trade shows and events.



Amsterdenim B.V. is a fully owned subsidiary of De Dam Holding B.V. operating under exclusive license of Warmoestraat B.V. The AMSTERDENIM name, logo and the AAA logo are registered trademarks. Copyright infringements will be persecuted to the fullest extent of the law. All rights reserved (c) 2014 - present Amsterdenim - The Amsterdam Jeans Brand. IR Australia, China, France, Germany, Italy, New Zealand registration number: 1103617

AMSTERDENIM word mark registered in the EU, registration number: 015488539
European Union Intellectual Property Office:

AMSTERDENIM word mark registered in the US, registration number: 5140809
United States Patent & Trademark Office:

AMSTERDENIM word mark registered in the BeNeLux, registration number: 823939
BeNeLux Office for Intellectual Property:


AMSTERDENIM LOGO BeNelux reg. no: 911887 EU reg no: 15488513 UK reg no: UK00915488513

BeNelux reg. no: 911887 EU reg no: 15488513 UK reg no: UK00915488513


amsterdenim triple A logo AAA

BeNeLux registration number: 1012709

Representative: Arnold & Siedsma

Arnold & Siedsma trademark



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