We love to work with local artists such as traditional signpainters, tattoo artists and contemporary art painters for art in our collections as well as our showroom or stores. The Art on Denim project started in 2017 with five artists customising denim jackets to raise funds for the Amsterdam Food Bank. Now a yearly tradition around X-Mas.
Steven Oprinsen signing his work made for the 1275th birthday of Amsterdam, October 24th 2019 at Amsterdam Denim Days.
Music: "Moet je Kijken" by Thijs Boontjes
Inspiring quotes on Amsterdam and denim. "I wish I had invented blue jeans" - Yves Saint Laurent. "The Dutch have jeans in their blood. denim fits their mindset." - Adriano Goldschmied. "Amsterdam is the personification of everything that jeans stand for." - Jason Denham "Indigo flows through the Amsterdam canals" - Amy Leverton. "Amsterdam, where every corner begs to be instagrammed". "Some tourists think Amsterdam is a city of sin, but in truth it is a city of freedom." - John Green #amsterdamsewijsheden
Signpainter Martijn Krabman designed the Amsterdenim pocket flasher and hand painted this artwork on the wall of our Amsterdam showroom. Find this "Delft Blue"art inside the pockets of our jeans, the KRABMAN t-shirt, canvas bag, beer coasters, coffee mug and lasered on the back of a limited edition FREDDY selvedge jacket.
The Delft Blue "Buy a piece of Amsterdam" pocket flasher design in 2,5 x 2,5 metres in our Amsterdam showroom. It took three full days of painting.
The Golden "Denim Capital" coat of arms in 22 and 24 carat gold. Painted on site at Dam Square, later moved to the Oude Spiegelstraat in Amsterdam.
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