"People believe anything as long as it's incredible" - Oscar Wilde The amazing jeans art by Ian Berry is incredible, even when seen up close! All done by hand, using jeans only, no paint, no bleach, no dyes - just jeans. The "Splendid Isolation" Expo at Museum Rijswijk is a must see. Come and see this from Novemver 28 2020 till April 4th 2021.

Stay warm this winter with these tough yet soft pullovers! Inspired by the rich nautical history of Amsterdam and the sailors that helped build this great city. In Amsterdam nearly every day it's sweater weather. With these sweatshirts and pullovers you can weather any storm!

Every year around X-Mas, we organise an auction to raise funds for charity, combining Denim and Art. This year we are offering a very special item for sale, not an auction.

Dr. Fauci: "Wash your hands as often as you can"

Our SS21 collection features a unique collaboration with Douwe Bob. Together we created a series of styles for the gentleman rebel bon vivant. Bold allover designs with a personal touch, made with lots of love! SNEAK PEEK HERE

The blue journey in motion - If a picture says more than a thousand words, a video holds a complete dictionary! Sometimes the behind the scenes videos are even better than the polished end result, HERE you can find both. We are proud to work with so many talented and beautiful people.