Thank you Denim Dutchie for making us some nice barstools from our own denim! From a rugby club in Den Helder to our showroom in Amsterdam, a perfect example of how to Reuse the Blues!

"AMSTERDAM" by Steven Oprinsen

This is not a t-shirt! This is a wearable piece of ART, screenprinted by hand, in Amsterdam. Our friend Steven Oprinsen made this artwork in 2019 and 2020, a special version of it live, on a jacket at the Amsterdam Denim Days Festival for the anniversary of the city of Amsterdam. This jacket can now be seen at the restaurant named after Steven, STEVIG Amsterdam. The artwork represents Amsterdam and what the city stands for; freedom, love and tolerance. According to Steven, it also represents whatever you see in it.

Thank you all for making a donation to the Amsterdam Food Bank! We received 350 donations, transferring € 700 to the great work of the volunteers working in Amsterdam. Although we hoped for much more money, we are happy with this amount plus the publicity for this good cause which might lead to more donations!

Win this amazing jacket, a full diner and / or lunch for 2 people at Stevig Amsterdam by donating just € 2 to the Amsterdam Food Bank. Winners are chosen on December 5th, announced on December 6th. Good Luck!

100% of the funds raised are donated to the Food Bank Amsterdam

Special collab to celebrate the launch of the new DENIM-DAYS platform! Blueprint Amsterdam infigo dyed 30 pcs of Amsterdenim t-shirts, now available at the Denim Days webshop

In loving memory of our late friend Steven Oprinsen, we proudly present the JOHAN tapered slimfit jeans in "Diep Blauw" with a special piece of art inside. Limited edition, made in Italy with sustainable Evlox denim, numbered by hand from 1 to 180.